Adidas SWAZZ log

23.9.2019
I began to write down things like my target audience, their age, class, etc. I also began to think about a logo and slogan for my advert. Next week id like t have a logo designed.

30.9.2019
I began my powerpoint presentation and wrote about my target audience and who they would be, how I'm going to advertise my product to them  and how it would reach them ( via television, adverts in a magazine/newspaper etc. ) I then began to talk about the consumer and who they could be.

7.10.2019
I continued doing my powerpoint, along with writing about my consumer.

14.10.2019
I decided that my trainer/football boot would be navy with hints of red and maybe white. This is because Mbappe's strip is Navy with hints of white while Morgan's is red. By making the shoe a combination of both players strips, this way they are both representing the shoe in a unique way.

21.10.2019
I designed my logo for the brand using photoshop and decided which song to put over my advert: I chose Don't Forget Who You Are by Miles Kane for different reasons. I then began to write out what information I'd give the audience, like why it's different to other shoes and the price.

28.10.2019
I continued writing out  the information I need to give the audience, talking about things like the availability of the shoe and where you can buy it, to the different colours they would come in.

11.11.2019
I designed a storyboard to give an example of what my advert could be, then drew out my plans to present it better. Then wrote down the side what each box indicates and would show during the ad.

18.11.2019
I designed my handouts to give out to people using my presentation, providing different facts and statements on the shoe.

25.11.19
I finally presented my presentation. I think it went ok, since it was my first time I wasn't very confident but I think I will improve on that after doing more.